Marketing that creates growth today and value for the future

I design efficient digital campaigns, scalable martech infrastructure, and distinctive brand identities that drive short-term growth while increasing what your business is worth at exit.

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MY SERVICES

MY
SERVICES

Available on an hourly or retainer basis, I work as a fractional Marketing Director or Head of Marketing, providing strategic leadership, hands-on delivery and budget ownership. I bring proven experience developing internal teams and maximising the value of external agencies.

My expertise spans three core areas: conceptual brand design, high-impact digital marketing strategy, and the implementation of technology that drives meaningful business results.

I design bold, brave brands built from concept to prototype to delivery, translating USPs and business objectives into stories that resonate with the audiences that matter. With hands-on design expertise and creative leadership, I shape and manage ideas into distinctive, valuable brands.

SERVICES

GTM Strategies

- Audience & Positioning

Brand Guidelines

- Visual & Verbal ID

Asset Creation

- Logos, Branded Elements & Company Tempates

MY TOOL KIT

Design Tools

- Adobe InDesign & Acrobat Pro, PowerPoint, Canva, Photoshop, Photopea

Brainstorming & Prototyping

- Figma, FigJam

CASE STUDY

Learn more about a case study where I managed a bold corporate rebrand inspired by nature from concept through to delivery.

I design and implement smart martech platforms that integrate seamlessly to deliver real business value. Combining code and no-code expertise with strategic insight, I build websites, intuitive forms, customer portals and CRM databases, all supported by rigorous stack audits to ensure compliance, performance and ROI.

SERVICES

CRM Design & Development

- Customisation, Automation Flows, Data Cleansing

Automated Email

- Segmentation, Dynamic List Campaigns, External Plug-ins

Platform Design

- Website, Apps, Forms, Portals

MY TOOL KIT

CRM Platforms

- Hubspot, Salesforce, Zoho

Marketing Automation

- Campaign Monitor, Hubspot Marketing Hub, Mailchimp, Dot Digital, Salesforce Marketing Cloud (Pardot)

Website CMS & Hosting

- WordPress, Wix, GoDaddy

Coding & No-Code

- HTML, Python, Bubble.io

Wireframing & Prototyping

- WireframePro, Figma

Internal Platforms

- SharePoint, Google Sites,

Google Workspace

CASE STUDY

Learn more about I custom-built a CRM that created value for a growing financial services business.

I build data-led digital strategies that connect content into measurable digital performance. Everything is connected, so I treat paid media, direct marketing, events and PR as one integrated digital strategy that captures, nurtures and converts new business, delivering scalable results.

SERVICES

Brand Awareness

- Organic Social, PR, Events

Lead Generation

- PPC, SEO, Social Media

Lead Nurturing

- ABM, Direct Marketing

Reporting Frameworks

- Lead Scoring, Attribution Modelling

MY TOOL KIT

Digital Media

- Google Adwords,

LinkedIn, Meta, X

SEO

- SEMrush, Google Keyword Planner & Search Console, Yoast, Ahrefs

Reporting & Analytics

- GA4, Hotjar, Crazy Egg, Power Automate, Looker Studio

CASE STUDY

Read how I created a lead gen campaign that delivered 180% ROI, generating over £2m in revenue for an FX firm.

MY BACKGROUND

With experience spanning energy, fintech and financial services, I’ve been working in marketing since 2005, helping growing businesses build strong brands, effective marketing systems and sustainable growth. My career includes in-house leadership roles as Head of Marketing, as well as working as a Fractional Marketing Director and consultant on both retainer and pay-per-hour engagements.

Across these roles, I’ve led and collaborated with in-house teams and external agencies on projects ranging from martech design and implementation, brand creation and creative direction, through to data-driven digital campaigns, lead generation programmes and events designed to deliver measurable return on investment. I bring over ten years of experience in senior leadership positions, supported by a degree in Marketing and Google accreditations.

My approach is rooted in collaboration and joined-up thinking. I believe the most effective marketing happens when brand, technology, data and execution work together toward a single commercial objective. A strong, coherent brand is not just a marketing asset, but a core part of the business that when invested in properly, can drive performance today and significantly increase long-term business value.

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WHY HIRE ME?

MY BACKGROUND

MY
WORK

A showcase of some of my most notable projects, demonstrating my experience and track record of delivering results.

MY WORK

MY CLIENTS

MY
CLIENTS

I work with businesses big and small, across a diverse range of sectors. If your business needs an identity, needs to be seen or requires technology to grow then my services can help you.